Of the numerous factors responsible for ranking your sites in search engines, On Page Optimisation is the most antique and significant one like James Bond in any James Bond thriller or Marlon Brando in GodFather or like Matt Cutts in Google Web Spam Team.. OK.. Maybe that was a bad reference..But you get the idea!
Now, Without having me to make any more movie references which end up making taking a troll on the dear Matt Cutts, Lets just get straight down to business.
I know! I know! But I had to share that one.. its just EPIC! 😀 I have nothing against the guy, but the trolls are hilarious and I could use a little hilarious before get dead serious about the work at hand and start with the various aspects of On-Page Optimisation.
The first and most important is the Post title.
(I can’t believe we actually got down to work! Damn, shit just got real!)
You need to remember that this is what will show up in the search engines. Even though you may achieve rankings, your website might still not be able to generate traffic.
Because your tittle is not that attractive. The title generates clicks!
You don’t have to brainstorm as to what you need to put in your title; you can simply have a look at your competitors, and then come up with a better one that ensures that you get better click-through-rates. It need not be a very aggressive one because it’s the headline of your search result but a lot of attention should be paid to this because it needs to be as clickable as it can be.
What we need to put in is a title that is neutral, and partial on the side of the product. Using a bit of doubt in the title has always worked well for me. Also using negative headlines has often resulted in good CTR (click-through-rate)
So instead of going like
<Product> will make/help you <effect>
A headline covering less congratulatory and rather arising curiosity will always work better, say like
Will <Product> work for you?
Do not BUY <Product> until you have read this!
These are the types of titles you would want to use. Also I make sure to keep each letter of the title capital, some people do not agree with me on this, but then I call it a debatable topic 😀
The next thing that is very imp is the URL
(Photo Credits: Sam Azgor)
So when you enter the post title, WordPress by default sets the url as
You want to change that to include the main keyword that you are targeting separated by hyphens, in this case “on page seo” so the url should be like;
In case you are doing on page seo for a mini site that has the main keyword in the domain name making it an emd (Exact Match Domain), you too can change the URL to contain the main keyword and this is vital for a good on page score.
Next we are going to cover, Images.
This is one of the things that I’ve really come to value in the last 2 months when it comes to SEO. I’ve always found images to provide visitors the comfort to convert into customers, but coming to SEO, I have realized their power very recently.
Adding a big concerned engaging image at the beginning of each piece of content on a mini site can always boost up conversions making sure that visitors stay, read through your content.
Consider this, you are going through a magazine and reading about the latest fashion trends. Now if there is only text and there are no images then you will turn to other pages? The same goes for websites.
With images users engage better and read the content! Bounce rate can be reduced significantly using images at the very beginning of the posts. Talking with a SEO point of view, images can give you massive amount of boosts in your rankings; Images should be renamed to the main or secondary keyword and then uploaded to the site.
Most people rush through this and do not consider giving out time setting these up, but these are very important. Trust me. So after you’ve uploaded the image to the site, go to edit and add relevant alt text to the image before inserting into content.
Experience: I realised the importance of image optimisation after I did not care enough to add the proper alt and name to the images and finding myself in a jolly mood with a good fellow of mine, entered the names of a public figure in the image file names. After having gone through the link building process, the Google webmaster tool tracked 47 keywords relating to the public figure where my site was showing up in serps and rising.
Now, you don’t want to experience that at all. So just make sure to learn from my experience, as did I.
No matter how long your article is, the headings always make it easier for users to navigate through the content and help immensely with on page seo.
You should consider avoiding large chunks of text and adding as many headings as possible in your articles but don’t overdo them because they do have to be a good representation of what you are trying to say.
Also, try and add your main keyword in your headings but make sure you don’t force them into each heading, making it look all weird. Consider my article as an example, how I have used different headings for different sub topics. You can use different tags like H1, H2, H3.
I’ve always found this trick to help me in my sites on page seo and so I recommend that you should follow it too. BIU involves adding 3 formats to the main keyword namely- Bold, Italics and Underlined.
Take 3 instances of your main keyword from the content and add the bold format to one, italics to the second instance and underlined format to the third. What is does is adds a variety of types to the main keyword not adding to the keyword density but also laying emphasis about the sites keywords.
Some say that this is now an antique to the SEO World, but it has shown its effects on many test sites that I made plus having it isn’t much of a task. Just ensure that your main keyword is at least 2% of the total no. of words in the post.
You can also place your keywords smartly. For example if you are trying to target “how to setup a blog”, so you can frame sentences like “the easiest way to setup a blog is by using wordpress”, the crux of your keyword comes in the sentence and it is not direct.
Internal and Outbound Linking
Another fancy word for the concept is silos. Linking amongst the other posts of the site can definitely help in the positioning of your site. There are many different variants of silos but the simplest of all is also very effective. You can read more about silos here. Outbound Linking doesn’t cover the no. of outbound URLs but to linking to a high authority domain in the same niche (say, Wikipedia)
Next up is one of the newest factors which has come up in the last 2 years and now affects the ranking structure highly,
In the recent Google updates, it was covered that faster loading sites would benefit while those with a significant loading time were bound to experience a loss in rankings. Using plugins like Wp Super cache and other cache cleaners, the sites do experience a better and faster loading time but it is advised to keep the site as fast as you can.
In some cases, a CDN may also be of some assistance but it is just not an option for mini sites. You might want to test out your site’s loading speed here.
Bounce rate and time on site
The bounce rate and Time on site are a definite factor to be kept in mind. Bounce rates and time on site go hand in hand and are found to be inversely proportional i.e. the lesser the bounce rate, the more the time on site and thus better rankings. Adding images and engaging content is what I’ve always found to help.
Optimising and playing around with how the visitors are reacting to the displayed content I am usually able to keep the bounce rates on my mini sites below a whooping 7%.
Oops.. Not that one 😀
Hmm.. That looks better 🙂
Saving the best for the last, I have my favourite on page seo tip –
Long Tail Keywords
These are longer-than-usual variations of the main keyword with lesser searches and lesser competition. Adding them not only boosts up the sites in the long tail keywords thereby getting it to rank there but also helps progressively with the ranking of the main keyword.
Note: This article itself checks off on all the on page SEO factors mentioned above. Don’t believe me? Have a closer look.
I know it sounds like too much but consider that it is to be done just once for a site and that it will help with the ranking of a site more than what the off-site SEO will.
Let me know how you liked my first post on my blog. Thanks for reading. 🙂