Silos – Power Your Rankings


What is the one thing we, as Seo’s need most?

It’s not links but power from the link often referred to as link juice.

And despite what seo “gurus” might tell you, the recent Google updates have sorted out to value content links over links placed in the sidebar and footer thereby lowering the power transferred by the site wide links. So, even if you can’t get a lot of content links and rely mostly on site wide links, don’t worry, this concept is for you too.

I can promise you that if you follow me throughout this post, you will easily be achieving more rankings out of the very same power links you are making.

How, you ask?

Well, The answer is Silos.

Silos are not just another fancy word for Internal linking but a rather extensive concept which relies on the same. What they do exactly is carry the link juice from your main page “through out” your site and back.

Silos wont just help you with rankings but also increase your Domain Authority which has an extensive role in ranking quickly. 

Interlinking the pages in a manner such that the link juice doesn’t go to the external sources, this is a silo.

While Internal linking can be just random posts linking to one another and passing power but it doesn’t necessarily mean that it will you rank, but silos are made with the sole intention to rank higher.

Internal Linking would look something like this;

Internal Linking

And here is an example of what a basic silo look like,

Basic Silo

The Main Page is the page we want to rank while the content pages are articles on Long tail keywords. So, we link the Main Page to the Content Page 1, which then links to Content Page 2 and so on till the last page links back to the Main Page.

What happens is that the power provided by our back links to the Main Page will flow through the link to Page 2, collecting and providing power to the Content Page 1, then moving onto Content Page 2, then Content Page 3 and back to the Main Page. With the help of this small structured linking we have now provided link juice throughout the site and back, so now even the Content Pages will rank faster and so will the Main Page.

If you still haven’t understood what happened and are feeling confused. Here’s an easy concept which will help you understand.

Passing the Parcel Silo

Passing the Parcel

I hope you’ve all had a chance to play it in your childhoods, else you can just watch a youtube video on how to play passing the parcel 😀

The concept remains the same. The parcel is the link and it passes the link juice. So, in a group of like 5 children, one will act like the main page and the rest are content pages. In a single run of the parcel, the link juice is passed throughout the site and the power increases. 

The only difference here is that we do not have anybody sitting over the music system with a remote to stop the music and give you a task, here, the link juice runs throughout the site and makes it even easier to rank.

Who would’ve thought that playing passing the parcel could actually help you rank sites in Google. 😀

Now that  we are done with the understanding of silos, here are a few things to keep in mind;

  1. Make sure you make a silo to a max of 5 pages so that it doesn’t get all confusing. If you have a lot of content pages on the site, you could exercise something like this;
  2. It is not necessary to link to the content pages with weird anchor text, you can and you should use the main keyword.
  3. The link does NOT necessarily have to be from the content itself, you can just leave it after the article is finished or something. Just be creative and don’t make it look like a call to action.

Now, you are fully equipped to take on your competitors and outrank them in just a week’s time. 

Still have a doubt? Leave it in the comments section and I’ll reply before you can spell Schweinsteiger 🙂

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